top of page

The Biggest Summer Travel Trends of 2024

Score Big: The Rise of Sports Tourism in 2024!

It's no longer just about cheering from the sidelines; fans take their love for the game to new heights by planning trips around their favorite athletic events. According to recent surveys, a whopping 75% of respondents gearing up for a sporting event in

2024 are willing to invest at least 3 hours in travel time to get there.

Moreover, it's not just the seasoned fans showing their team spirit. Millennials and Gen-Z are leading the charge, with 67% expressing interest in traveling for sporting events this year—outpacing the average respondent by 9%.

So, what's drawing these passionate fans to pack their bags? Look no further than the thrill of the game. With 58% of respondents pinpointing soccer, basketball, or Formula 1 racing as their top picks for sports travel in 2024, it's clear that these high-octane competitions are capturing hearts and passports alike.

Whether it's the crowd's roar, the competition's adrenaline, or the chance to witness history in the making, sports tourism is scoring big in 2024. So, lace up your sneakers, grab your jersey, and get ready to experience the game's magic like never before!


Discovering New Horizons: The Major Trip Trend of 2024!

Big dreams are taking flight as travelers set their sights on transformative adventures. Expedition-style journeys like Galapagos expeditions and gorilla treks are not only capturing hearts but also dominating social media feeds.

With 65% of travelers prioritizing major trips this year, saving for these experiences outweighs spending on nights out with friends (72%). Millennials and Gen-Z are leading the charge, with 58% seeking expert guidance from travel agents or advisors.

What defines a major trip? It's as diverse as the travelers themselves—whether it's an escape to remote destinations or a multi-country odyssey through Europe (63%).

These journeys promise more than just sightseeing—they're about personal growth. With 66% saving specifically for these adventures, and most (54%) planning 3-6 months ahead, anticipation is half the fun.

Drawing inspiration from friends, family, and social media, travelers are crafting dream itineraries and making 2024 the year of unforgettable experiences.


Loving Solo Adventures: The Trend of 2024!

Solo travel is on the rise, offering the perfect opportunity for relaxation, self-discovery, and new connections. With 76% of Millennials and Gen-Z leading the charge, solo trips are becoming a go-to choice for personal indulgence.

Whether it's a weekend escape or a longer getaway, solo travelers are prioritizing self-care and treating themselves to new experiences. In fact, 60% are planning multiple solo trips this year.

With flexibility and customization at the forefront, solo travel allows for tailored experiences that cater to individual preferences. Whether exploring a new city (29%) or unwinding on a tranquil beach (22%), solo adventurers are carving out their space in the travel world.

In 2024, it's all about embracing independence, forging new paths, and creating unforgettable memories—one solo adventure at a time.


Embrace the Spontaneity: Let's Wing It in 2024!

In a world filled with schedules and routines, travelers crave spontaneity to spice up their adventures. With 78% of respondents itching for impromptu trips, the allure of last-minute bookings and one-way tickets is stronger than ever.

Why stick to the script when you can leave room for unexpected delights? Sixty-eight percent of travelers agree that leaving unplanned time in their itinerary adds a pinch of local flavor and excitement.

When it comes to seizing the moment, Millennials and Gen-Z are leading the charge, with 77% having booked a spontaneous trip—compared to 65% of Gen-X and 52% of Baby Boomers.

But who needs a meticulously planned itinerary? Forty-four percent of travelers prefer the thrill of spontaneous adventures over detailed plans. It's all about embracing the unknown and diving headfirst into serendipitous discoveries.

From stumbling upon hidden gems recommended by locals to improvising dining and shopping escapades, spontaneity adds a touch of magic to any journey.

And while some may prefer to fly by the seat of their pants, spontaneous travel this year is all about quality time with loved ones. Whether it's whisking away family (41%) or a significant other (35%), or embarking on solo escapades (27%) or friend-fueled adventures (20%), 2024 is the year to say yes to the unexpected and let spontaneity be your guide!


Embark on Your Next Adventure: Exploring the Thrill of the Unknown


As the world reawakens from the grip of post-pandemic lockdowns, there's a newfound zest for adventure permeating the travel scene. Searches for adventure activities have surged by 45% year over year, echoing a collective yearning for excitement, a deeper connection with nature, and a break from the ordinary.

But adventure travel offers more than just a rush of adrenaline—it's a pathway to personal growth, wellness, and sustainable tourism. Whether it's conquering new heights through mountaineering or capturing the beauty of the underwater world with scuba diving photography, each adventure holds the promise of empowerment and self-discovery.


And the trend isn't limited to activities alone. Adventure destinations are also having their moment in the spotlight. From the wild savannas of Tanzania to the breathtaking landscapes of the Philippines, travelers are seeking out experiences that feed their sense of wonder and wanderlust.

Escape the Noise: Embrace the Quiet Life Travel Trend!

The craving for peace and simplicity is louder than ever in a world buzzing with constant activity. Searches for the "quiet life" have soared by a staggering 530%, reflecting a growing desire for tranquility and serenity.


And it's not just a passing trend—travelers are actively seeking out "quiet places" and "calm places," with searches increasing by 50% and 42% respectively since last year. Pinterest users are even hopping on the bandwagon, searching for digital detox travel experiences that offer a break from the constant buzz of connectivity and digital distractions.


Enter solo travel: the ultimate liberation from the noise of everyday life. With a 35% increase in searches, solo adventurers are seizing the opportunity to craft their own itinerary, pace, and priorities without compromise.


From secluded beach getaways (+30%) to leisurely countryside strolls (+60%), these quiet travel experiences are more than just vacations—they're essential self-care rituals that contribute to overall well-being.


Imagine journaling your thoughts amidst the serene backdrop of a glamping retreat (+260%), or indulging in wellness practices at a secluded cabin in the mountains (+180%). Embracing village vibes (+145%) or exploring the tranquility of a national park adventure (+250%) are also on the rise, offering a refreshing break from the chaos of everyday life.

Trends Based on Amex and Pinterest Reports for Summer Travel 2024


Recent Posts

See All


bottom of page